Which comes first? The business idea or the business model. The answer… either one. What?!?
Yes, it is confusing but think about it. If you already have a pretty good idea of what you want to do than you just have to find the model that it fits best with. But if you don’t already know what you want to do than you could start by deciding what model fits your interests best before coming up with a specific idea. So what it really boils down to is where you are in the brainstorming process.
There are an infinite amount of business ideas from selling sunglasses to creating tutorials for math. The options are as broad as your imagination. There is a link below if you are having trouble thinking of a business idea.
Business models are a little more classifiable. There are nine well known models for an online business. They include: Advertising, Affiliate, Brokerage, Community, Information based, Manufacturer, Merchant, Subscription, and Utility. There is a link below to a very informative site with details about each model.
The business model that is probably the easiest to start would be the advertising model. This is easy because there are several websites like google or amazon that want you to post their ads on your page, and they are willing to pay you for it.